Visual Merchandising
I worked on two main projects in my Visual Merchandising class in Fall of '23, one pertaining to a franchise store implementation in a new location, and the other a local visual merchandising holiday display in cooperation with a small business in Athens.
01
In this project, my group and I worked with the owner of the Athens Vintage Store, Mother Lode, to implement a freelanced display, both exterior and interior, custom to the owners budget and desires.
02
This project was based on receiving a random fashion store and a random location, and implementing the store into the new location. This meant creating a design directive to explain the choices, the budget, the location, the interior, the exterior, mood boards, and more. What is attached is a summary final of this project's work and is into the extensive research put into the project.
